In modern businesses, automation can be implemented in a lot of ways, but for small businesses, it may be more difficult to find ways to incorporate time-saving automation. In this week’s blog we’ve decided to point out a few ways even the smallest business can use automation to their advantage and give their employees the freedom to focus on revenue creating processes.
Use a CRM
The efficiency of creating and sustaining leads can be troublesome for any business, but by utilizing the automated tools presented by a Customer Relationship Management (CRM) system your business can improve your sales and marketing efforts quickly by automating some of the minutiae that comes with those efforts. By using a CRM you can improve customer satisfaction and completely manage your sales process. Most CRMs have the capability to handle the process of getting your business the right customers for the right products/services and then building that relationship without having to spend a lot of time and effort to do so.
Social Media Management
Social media is likely a big part of your business’ ability to attract new customers and interact with your current clientele. By using automated tools to schedule out your social media efforts, you can not only engage more people over more platforms, you can stay organized. Getting your message out over social media can be a fairly easy and repeatable process, a perfect environment for automation to help your business’ efforts in that arena.
The biggest problem for small businesses is typically that the amount of resources they can spend on support is lacking due to budgetary constraints. If the people that are responsible for the production of a business’ products/services are also given the responsibility of being the support system of those products/services, it can significantly reduce the advancement of those products/services. Today, there are many automated tools outfitted with artificial intelligence that can effectively handle a lion’s share of the customer support. Specifically, chatbots are a tool that can allow you to handle a series of customer problems without the need for workers constantly being available to provide support.
Having to constantly schedule meetings can be a time-intensive task as people have variable schedules that don’t always line up. This typically means meetings are held without people or serially rescheduled, reducing productivity and grinding workflows to a halt. Automating the scheduling of meetings and appointments normalizes scheduling and avoids conflicts while bringing enhanced efficiency to your business.
With supply chains a mess, it can often be hard to get the components or products you need quickly. Today, businesses can use inventory management applications to automate the ordering of certain goods to ensure that goods are there when your business needs them. This can be something as simple as paper goods, but can also work on mission critical components as well.
Automation is giving small businesses the ability to compete with larger businesses in their markets through end-to-end advanced efficiency. If you would like to talk to one of our IT specialists about the integration of tools that allow you to save time and money, give us a call at (505) 242-5683 today.